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Consulting Services

D. Spillman Consulting, LLC provides practical, revenue-focused hospitality consulting services for hotels, ownership groups, management companies, travel partners, and organizations needing experienced sales and operational support.

Leadership Support Services

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Hotel Sales Strategy

We help hotels and hospitality organizations develop clear, actionable sales strategies designed to increase visibility, generate leads, grow account production, and improve overall market performance. Services may include market review, account targeting, sales action planning, prospecting strategy, competitive analysis, and team execution support.

  • Sales Action Plans

  • Account Targeting

  • Market Research

  • Prospecting Strategy

  • Competitive Analysis

  • Sales Team Accountability

  • Revenue Opportunity Review

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Revenue Growth Consulting

Our revenue-focused consulting support is designed to help clients identify missed opportunities, strengthen sales activity, improve account penetration, and increase business from key market segments. We focus on practical strategies that support room revenue, group revenue, catering opportunities, corporate accounts, government business, and long-term client development.

  • Room Revenue Strategy

  • Group Revenue Support

  • Corporate Account Growth

  • Extended-Stay and Crew Business Strategy

  • Rate Strategy Support

  • Lead Follow-Up Improvement

  • Account Production Review

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Task Force Sales Leadership

D. Spillman Consulting, LLC provides temporary and project-based hospitality sales leadership for hotels needing experienced support during transitions, vacancies, ramp-up periods, special projects, or market recovery efforts. This may include Director of Sales support, Director of Catering support, sales task force assistance, team leadership, account review, lead follow-up, and revenue action planning.

  • Director of Sales Support

  • Director of Catering Support

  • Temporary Sales Leadership

  • Hotel Ramp-Up Support

  • Vacancy Coverage

  • Sales Team Coaching

  • Special Project Support

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Government, Corporate & Group Market Development

We assist hospitality clients with strategies to grow business from government, military, corporate, association, SMERF, sports, tour/travel, entertainment, extended stay, crew, and long-term lodging segments. Services may include account identification, outreach planning, proposal support, rate strategy, relationship development, and market-specific sales execution.

  • Government Market Strategy

  • Military Lodging Outreach

  • Corporate Account Development

  • SMERF Market Development

  • Sports Team and Group Lodging Strategy

  • Association and Event-Related Business

  • Long-Term Stay Opportunities

  • Crew and Project-Based Lodging Support

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Meetings, Events & Catering Strategy

We provide consulting support for meetings, catering, special events, and group business opportunities. This includes sales process review, client communication strategy, event inquiry follow-up, package positioning, menu and promotion support, and revenue-focused event planning strategies.

  • Catering Sales Strategy

  • Event Inquiry Follow-Up

  • Group Room Block Strategy

  • Meeting Package Positioning

  • Pre/Post-Convention Planning Support

  • Client Communication Strategy

  • Special Event Opportunity Development

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Travel & Hospitality Partnership Support

D. Spillman Consulting, LLC supports hospitality and travel-related partnership opportunities, including lodging programs, hotel sourcing strategy, corporate lodging support, group travel needs, and vendor relationship development.

  • Hotel Sourcing Support

  • Lodging Program Support

  • Travel Partnership Development

  • Group Travel Strategy

  • Corporate Lodging Support

  • Vendor Relationship Development

  • Hospitality Project Consulting

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Sales Process & Operational Support

We help clients strengthen the systems and processes behind sales performance. This includes support with sales SOPs, CRM/Cvent usage, lead tracking, forecasting, reporting structure, internal communication, and accountability systems. The goal is to create a more organized, consistent, and productive sales environment.

  • Sales SOPs

  • CRM/Cvent Support

  • Lead Tracking

  • Forecasting

  • Reporting Structure

  • Internal Sales Communication

  • Sales and Operations Alignment

  • Accountability Systems

Need Experienced Hospitality Support?

Whether your organization needs strategic guidance, temporary sales leadership, account development, or project-based hospitality support, D. Spillman Consulting, LLC can help identify practical next steps.